| Publishing modules | |
| Key Concepts in Publishing | Overview of the publishing industry – from authors to bookshops |
| Print Production | Printing processes: types of printing, origination, typesetting/DTP, paper and ink, binding |
| Marketing for Publishing | Key concepts and disciplines of marketing and their relationships and relevance to publishing |
| Editorial Management | A look at the important editorial function, the knowledge and skills required, list building, project management and the relationship with authors |
| Editorial Techniques | Using knowledge applied from Editorial Mangement module, copy editing and proof reading |
| Typographic Design | Text and its relationship with design. Type styles and suitability, kerning, leading, grids and layouts. QuarkXPress and book typesetting |
| Desktop Publishing | Application of knowledge learnt in earlier modules to create chapters of a book in QuarkXPress |
| Culture of Publishing | The culture and ideology of publishing in terms of its development during the twentieth century, its contemporary practice and likely future developments |
| Electronic Publishing | Group proposal and concept (using Dreamweaver and Photoshop) for a new website, plus a report discussing the importance of design and other issues such as competition and copyright |
| New Title Development | From an existing publisher’s academic list and working as a team, proposal for a new title: author research, market analysis and competition, USPs, publicity and promotion, budgets, estimated sales and profit |
| Computing modules | Foundations of Intelligent Systems | An introductory look at computing and artificial intelligence |
| Computers in Organisations | Rather than taking a technical aspect of computing, this module investigated the general effect of computers in the workplace both through theory and a project on Kew Gardens’ publishing department |
| Structured Programming and Software Development | Introduction to programming and good writing techniques |
| Introduction to Software Engineering | Exploration of how large systems are designed and developed with use of definitions and specifications, life cycles, modelling (logical systems, data flow diagrams, process diagrams), high and low-level design, testing methods |
| Data structures | An in-depth look at common data structures and algorithms such as stacks, hash tables, pointers and recursion | Information Systems Analysis and Design | Building on Introduction to Software Engineering, a detailed study into the many methods used to define the problem then design it properly before starting any programming |
| Object-Orientated System Construction | Consideration of where OOP programming can be useful, its problems and other methods also in use |
| Computer Networks | Eight weeks’ intensive study into computer connections, starting with general communications architectures then delving deeper into physical transmission methods (circuits, packets, VPNs etc.), protocols (network and Internet, IP/TCP), routers and bridges, and IP addressing |
| Multimedia Application Design | Creation of a website, placing the emphasis on multimedia elements (Flash, audio, video etc.) and programming (HTML, JavaScript and ASP) |
| Computing Project | A large project to provide an artwork system using Visual Basic for the user interface and Access as the underlying database |
The Oxford International Centre for Publishing Studies (Oxford Brookes)
Oxford Brookes’ Computing web pages